At a time when globalization and technology are developing rapidly, the kitchen appliance industry is undergoing profound changes and facing many opportunities and challenges.
1. Future development trends of the kitchen appliance industry
(I) Accelerated intelligent transformation
With the continuous breakthroughs in cutting-edge technologies such as the Internet of Things, big data, and artificial intelligence, the process of intelligentization of kitchen appliances is accelerating. In the future, kitchen appliances will have stronger autonomous learning and adaptability. For example, smart refrigerators can not only accurately identify the type, quantity, and freshness of ingredients, but also coordinate smart stoves and ovens based on user dietary preferences and health conditions, customize exclusive recipes and automatically cook, bringing users an unprecedented convenient experience. This intelligent cooking assistance function not only meets consumers' pursuit of convenient life, but also inspires people's new enthusiasm for kitchen activities.
(II) Deepening of the concept of health and environmental protection
Driven by the dual drive of rising global health awareness and stricter environmental protection policies, health and environmental protection will undoubtedly become the mainstream of the development of the kitchen appliance industry. Enterprises will widely adopt degradable materials, optimize production processes, significantly reduce product energy consumption and emissions, and actively meet global carbon reduction targets. For example, the penetration rate of technologies such as low-fat cooking and heavy metal filtration will exceed 70%, and the material revolution will promote the application ratio of degradable materials from 12% in 2023 to 30% in 2025, which is in line with the requirements of the EU carbon tariff policy.
(III) Quality and personalized needs are highlighted
Under the wave of consumption upgrading, consumers are increasingly demanding on the quality and personalized design of kitchen appliances. In terms of quality, companies will focus on key dimensions such as appearance design, manufacturing process, and service life, polish high-quality products, and improve the quality of life of users with excellent performance and exquisite details; in terms of personalization, consumers' customized demand for the appearance, function and intelligence of kitchen appliances will continue to rise. Kitchen appliance companies will meet the personalized preferences of different users through flexible production and modular design, so that each kitchen appliance will become an exclusive product that fits the user's unique taste and lifestyle.
(IV) The rise of scenario-based and package-based sales
In order to meet consumers' pursuit of integrated and convenient kitchen solutions, scenario-based and package-based sales models will be popular. Enterprises will launch a complete kitchen ecosystem covering smart refrigerators, smart stoves, smart ovens, smart dishwashers and other products to achieve multi-category collaboration and intelligent interconnection. Through scenario-based marketing and packaged services, enterprises can not only enhance consumers' purchasing experience, but also enhance brand stickiness and create a new image of integrated smart kitchens.
(V) Channel diversification and integration upgrade
At a time when e-commerce is booming, kitchen appliance sales channels are becoming increasingly diversified, and the trend of online and offline integration is becoming more and more obvious. Online platforms continue to attract young consumers with their convenience and efficiency, while offline channels reshape their competitiveness by optimizing layout and upgrading service experience. Enterprises will accelerate the deep integration of online and offline, build an omni-channel retail system, realize resource sharing, complementary advantages, and fully meet consumers' diverse shopping needs.
2. Buyers' long-term strategic planning
(I) Accurately grasp market demand
Buyers need to establish a professional market research team or work closely with authoritative institutions to gain in-depth insights into the dynamics of target market demand. Focus on key trends such as intelligence, health and environmental protection, quality, and personalization, accurately locate the preferences of target customer groups, and provide a solid basis for purchasing decisions. At the same time, actively interact with end users, collect feedback, and quickly respond to market changes to ensure that purchased products resonate with market demand.
(II) Optimize the supplier cooperation system
Buyers should build a diversified supplier network to reduce dependence on a single supplier and reduce supply risks. Sign long-term cooperation agreements with core suppliers to ensure product quality, supply stability and price advantages. Regularly evaluate supplier performance and encourage them to continuously improve. Collaborate with suppliers to carry out joint research and development and quality control, promote product innovation and cost optimization, and achieve mutual benefit and win-win results.
(III) Promote the procurement of intelligent and healthy and environmentally friendly products
Actively respond to the development trend of intelligent, healthy and environmentally friendly industries, and gradually increase the proportion of such products. Give priority to products with advanced intelligent functions and healthy and environmentally friendly certifications to meet consumer upgrade needs. Explore the application of intelligent, healthy and environmentally friendly technologies with suppliers, plan the procurement of cutting-edge products in advance, and seize market opportunities.
(IV) Strengthen the selection of quality and personalized products
Strictly control the quality of procurement, screen products from multiple dimensions such as appearance, performance, and reliability, and ensure that they meet high quality standards. Focus on personalized product design and functional innovation, select unique products, and provide consumers with diversified choices. Balance quality and cost, explore cost-effective products, and enhance market competitiveness.
(V) Adapt to the trend of channel diversification and integration
Flexibly adjust procurement strategies according to changes in market channels. Ensure the supply of online channel products to meet the needs of convenient shopping; optimize the configuration of offline channel products and support experiential sales. Explore the integrated online and offline procurement model to help enterprises build an omni-channel retail system and improve operational efficiency.
(VI) Formulate green and sustainable procurement strategies
Integrate green procurement concepts into procurement decisions, give priority to environmentally friendly materials, low energy consumption, and recyclable products to reduce environmental impact. Promote green production of suppliers, require them to comply with environmental standards, and disclose environmental information regularly. Through green procurement initiatives, enhance the image of corporate social responsibility, meet consumers' environmental protection values, and inject momentum into sustainable development.
The kitchen appliance industry has broad prospects for future development but fierce competition. Buyers need to closely follow industry trends, formulate forward-looking and adaptable long-term strategic plans, accurately grasp market demand, optimize procurement processes, and strengthen supply chain management to stand out in the fierce market competition and achieve sustainable development and commercial success.